Biceps and Branding

The practice of branding is a marketing strategy that seeks to associate a product with a certain experience, way of life, or greater feeling. Positive emotions and confidence are often portrayed in advertisements of health and fitness products, encouraging consumers to perform exercises that require them to go beyond their comfort zone. For example, an advert on supplements that help you gain great and toned biceps may convince you that you are a much stronger man or woman with each heavier barbell that you lift.